What is Green-wash?
Greenwashing (a portmanteau of "green" and "whitewash") is a term describing the deceptive use of green PR green marketing in order to promote a misleading perception that a company's policies or products (such as goods or services) are environmentally friendly.
Greenwashing is essentially the practice of re-branding or re-marketing a product/ business in order to appear more environmentally friendly to the consumer.
A good example of this is BP a large oil company that reproduced a completely different logo and slogan to promote a more environmentally conscious image.
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